SDS Project Spotlight

Amerinet

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Fri, 01 Apr 2011 17:32:35 -0000

Amerinet is a leading national healthcare solutions organization. Amerinet came to {SDS} with a need for an advertising campaign to extend their positioning statement, “Why settle for someone else’s solution?”

We developed a look around the idea that Amerinet is committed to “listen, create and deliver what no other healthcare organization will.” Our initial presentation showed how photography and color would convey the idea and how the theme would play out in a set of ads.

The current advertisements take the campaign one step further by featuring photography and testimonials of actual Amerinet members and employees. We also extended the design to postcards and banners.

Branding
Advertising

America's Central Port

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Fri, 01 Apr 2011 17:32:35 -0000

Located near St. Louis in southwestern Illinois, the Tri-City Regional Port District is a central transportation hub. {SDS} worked with the Port District to rebrand themselves as America’s Central Port. The goal of the project was to build awareness of the Port as the premier intermodal hub in the central United States.

In our brand development we wanted to make it clear that the Port is located with easy access to water, rail, road and air. As the “hub of the hub” America’s Central Port connects businesses in the St. Louis region to the national and global market.

The final logo shows water, rail and road coming together to form America’s Central Port.

Identity
Branding

Tempest Med

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Tue, 29 Mar 2011 17:32:35 -0000

Tempest Med is a new group purchasing organization for long term care pharmacies. When they came to {SDS}, Tempest Med had a name, but needed all of the other elements that create a complete identity–logo, colors, typeface, etc.

We started our research by looking at other logos in the medical field. Our first round of logos referenced the meaning of the “Tempest” name, and tied in recognizable and friendly medical icons. We also explored visual metaphors for “take the industry by storm.” Another direction used a lighthouse as the central image to present Tempest Med as a guiding light for their clients.

The final logotype represents Tempest Med with a series of fluid lines that symbolize their connection and relationships with their customers. We also developed business papers and a supporting color palette.

Branding
Business Papers

POSTGIG

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Tue, 05 Oct 2010 17:32:35 -0000

POSTGIG is a traveling exhibition of hand-printed music posters that we first viewed at the AIGA National Conference in Memphis. Inspired by the show, Gretchen worked with curator Cliff Stoltze and Gallery 210 director Terry Suhre to bring the exhibit to St. Louis.

We had a lot of fun creating the exhibition identity and poster-sized catalog. The identity uses imagery from the work in the exhibit to create a layered logotype that is visually similar to the posters. Instead of designing a traditional exhibition catalog for POSTGIG, we chose to create a poster. The front side provides a snapshot of every poster in the exhibition. The back includes an essay, acknowledgements and a list of the poster artists’ websites. We also designed an announcement postcard and large format entry signage.

The final images to the left include photos of the posters on display in Gallery 210 at the University of Missouri-St. Louis.

Identity
Literature
Signage

Cedar Lake Cellars

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Tue, 05 Oct 2010 17:32:35 -0000

Cedar Lake Cellars is a unique destination, located in Wright City, MO. Previously named Cedar Lake Farm, the addition of the new winery has expanded the venue's offerings. It's also a great place for weddings, corporate events and private parties.

{SDS} was asked to help create the visual ambiance for the website and brochure, using existing photography, logo and icon art. Cedar Lake has rustic charm and simple elegance at every point on their property and the pieces we designed needed to reflect that.

We are showcasing the brochure, and the inital concepts for the web design in the image set to the left. See the actual website by clicking the link below.

www.cedarlakecellars.com

Web Design
Literature

Univar Tradeshows

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Mon, 10 May 2010 23:32:35 -0000

Univar USA is a leading international chemical distributor, with a variety of business units supplying products and distribution services to an assortment of industries. Univar distributes products from the world's leading companies, but has the capabilities to offer more than just logistics services.

One of the biggest assets that Univar provides to their customers is their knowledge of the products that they distribute. {SDS} created trade show graphics for CASE (Coatings, Adhesives, Sealants and Elastomers) and Personal Care highlighting these facts with the themes Knowledge = Value and Expertise = Value. The graphics for both booths build upon the look {SDS} generated for the Univar Ad Campaign .

Univar helps promote the products that they distribute by marketing the suppliers of the products. For the Personal Care booth, we developed a system of panels that would allow for the inclusion of multiple suppliers. The system can also be altered if another Univar business needs trade show graphics in the future.

Trade Show
Branding

Univar Ad Campaign

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Mon, 10 May 2010 23:32:35 -0000

Univar is a world leader in chemical distribution, with a variety of business units supplying products and distribution services to an assortment of industries. {SDS} worked closely with the global MARCOM team, to develop a creative brief and questionnaire for marketing heads. This provided direction for a corporate ad campaign that demonstrates Univar’s capabilities across the globe, driving marketing messages consistently across all business units. Univar wanted to be strategic and relevant for each vertical market – promoting innovation, technical expertise, marketing, sales and logistics.

The result: {SDS} created a campaign that focuses on the value that Univar brings to its customers and suppliers. Each ad features a headline that describes how one of Univar's attributes equals value. The value statements are supported with call-outs that illustrate unique features that Univar provides. This allows each advertisement to be tailored to a specific market, while retaining consistent messaging and branding for all ads globally.

The new campaign includes development of ads for North America, as well as advertisements in Italy, France and Scandinavia.

Advertising
Branding

Express Scripts

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Mon, 14 Dec 2009 22:14:00 -0000

Express Scripts handles millions of prescriptions each year through Home Delivery. Program themes were created to encourage members to switch to home delivery when refilling their prescriptions. Applications included: postcards, letters, brochures, posters and flyers.

“Peace of Mind” was developed for the Medicare audience: Baby Boomers, Silent and GI generations. Each set of materials had a slightly different tone to appeal to the member’s age. “Take Care” utilizes bold color and copy to catch the eye. This concept has been targeted as a possible future program.

Materials for a concept called “More Time” were developed for a specific corporate member of Express Scripts. By request, we cannot show the materials, but the program components were extremely successful in converting employees to Home Delivery.

Theme Development
Direct Mail Campaigns

Noboleis Vineyards

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Thu, 17 Sep 2009 22:45:00 -0000

As a start up small family owned business in Augusta, MO, Noboleis Vineyards needed an identity and design for their wine bottles.

The goal of {SDS} was to provide a fresh, contemporary look that would stand out in the Augusta wine market. A color palette and structure was developed that would work for a variety of red and white wines. Based on the color of the label, the system makes each type of wine easily identifiable.

{SDS} was asked to feature the mulberry tree and fence on the labels to visually represent the landmarks of the property, which was once an old farm.

Banner art was created as well to help call attention to the new place, seen a short distance from the road. The winery is scheduled to open in the spring of 2010.

Identity
Packaging

OffCampus Media

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Thu, 17 Sep 2009 22:45:00 -0000

OffCampus Media develops custom-built integrated marketing programs from the bottom-up, targeting specific college campuses. Their clients range from small, local businesses to national companies.

{SDS} created a website design to introduce the parent company and tell its story. OffCampus Media didn't have an identity, so a logotype was created. This supported the masthead for the website — we looked at several type styles to arrive at the final solution.

Numerous ideas were shown. A look was chosen, with easy navigation showcasing bright, yet calming colors. The site is completely editable, allowing the OffCampus Media staff to keep clients and students up to date on the latest news and projects.

View the website

Identity
Web

Univar Food IFT Program

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Thu, 20 Aug 2009 20:50:00 -0000

Navigating new trends in the food and beverage industry, Univar gathers leading suppliers across the globe — building a portfolio of ingredients and tools that support customer innovation.

For the past 8 years we have created materials for Univar’s presence at the annual Institute of Food Technologists tradeshow.

Each year we develop a theme to tie all the components together. With a focus on healthy reduction of sugar, fat and sodium, this year we designed pieces around the concept “Less is More.”

What began as a 120-page book for food formulators has evolved into an interactive tool that invites the viewer to dig deeper into Univar’s resources. The interactive PDF allows Univar’s clients to explore suppliers based on current food trends and instantly gain access to more in-depth information such as technical data and food formulations.

To support the theme, the Univar R&D team produces new products to giveaway at the show that highlight the features of their food ingredients (such as a low fat snack bar or a low sugar beverage). We create labels and product cards for these giveaways.

We also create ads for trade publications to promote Univar’s interactive tool and IFT booth presence.

In addition to the booth materials, during IFT, Univar has hosted several special events. For these engagements we have designed invitations, signage, menus and nametags.

Our work on IFT materials continues to be a huge success, as Univar forges new relationships with more customers.

Branding
Exhibit
Literature
Interactive
Advertising
Packaging
Event

Tri-City Port District

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Mon, 22 Jun 2009 21:54:00 -0000

For 50 years, the Tri-City Regional Port District has been fulfilling its mission of creating jobs and providing freight transportation opportunities in the areas of Granite City, Madison and Venice, Illinois.

{SDS} designed a commemorative book reflecting those 50 years. Tri-City compiled the history, copy and images in a hand made binder to launch the process. {SDS} gave the piece style, structure and cohesion, with a touch of gold to finish off the 42-page book. The staff submitted the project for an award with the International Economic Development Council.

Book Design

Dardenne Prairie

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Fri, 10 Apr 2009 16:41:00 -0000

Located in the heart of the golden triangle in St. Charles County, the city of Dardenne Prairie is focused on creating a community of warmth and charm with a new urbanistic approach. Dardenne Prairie needed a recruitment tool to educate and draw perspective businesses and families to become part of the town.

{SDS} designed an impactful & informational literature program for the city. {SDS} developed the tagline/theme "Welcome to a City of Possibilities" to tie the new materials together. The project began with an update of the city's business papers and a template for Dardenne Prairie's "Coffee with the Mayor" flyer. To build interest and generate excitement, {SDS} also created a brochure highlighting the benefits of living and working in this new community.

Theme Development
Literature System

ICE BITE and Fort Storage

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Mon, 23 Feb 2009 07:00:00 -0000

A product by Univar named ICE BITE is being introduced to themarketplace. It's an organic liquid madefrom beet juice which is added to salt mixtures for the de-icing ofroadways. {SDS} designed a new identity and image forthe product, including trade show banners, truss graphics and a brand usage guide.

Fort Storage is a company owned by Univar, located in Canada.When distribution was added to their service line, they decided to takea look at their current logo. {SDS} created a new mark for thecompany to work in conjunction with the Univar corporate brand.Business papers were developed to completethe process.

Identity
Branding
Exhibit

Rhodey Construction

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Tue, 27 Jan 2009 16:41:00 -0000

Rhodey Construction recently made an update to their name. Now run by the founder's daughter, Pam Duffy, the company is listed among the top 10 women-owned businesses in St. Louis — a position earned from strong core values and solid service.

{SDS} was asked to do an identity refresh, changing the name from Rhodey & Son to Rhodey Construction, and to create a new position statement for the company.

Elements included in this program were: business papers, hard hat design, trade show banner design, an open house invitation, website update and brand new brochure.

Branding
Theme Development
Literature System
Exhibit

Josef Mykel Interiors

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Wed, 29 Oct 2008 18:55:00 -0000

Josef Mykel has an impressive showroom in Chesterfield, with unique furniture & accessories. A large part of their business is decorating homes, where their designers can completely transform a space quickly and cost effectively.

{SDS} set out to freshen their image — cleaning up the identity, creating a new positioning statement, designing business cards and developing a look for advertising and direct mail (both print & electronic).

Identity
Branding
Advertising

Habitat for Humanity St. Louis

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Thu, 18 Sep 2008 17:15:00 -0000

Habitat for Humanity Saint Louis is a nonprofit, ecumenical Christian housing ministry, uniting people of all races and religions to build houses in partnership with families in need.

Every year, Habitat STL holds an annual fundraising event. In the past, it has been formal — with a dinner and program. Based on participant feedback, they have changed the event's format. People want to have a big party — to truly celebrate everything they've accomplished for the year, and what they can accomplish in the year to come.

Build & Boogie was born. {SDS} donated their design services to Habitat STL specifically for this event. The identity & color, save the date card, invitations and RSVP materials were created.

The design is more youthful and hip — to try to encourage a younger crowd to attend the event and hopefully donate their time or make a contribution to the organization.

Identity
Event

Sort It Out

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Tue, 01 Jul 2008 07:00:00 -0000

Sort It Out is a consulting firm that educates and trains companies and employees how to be more organized and productive in the work place.

As a result of a reorganization, there was a strong need to revamp the company branding and web presence. {SDS} developed a new logo, business card and website design to showcase service offerings, testimonials and weekly tips.

The website is regularly updated by our client, and it can be viewed at the following address:

www.sortitoutconsulting.com

Identity
Branding
Web

University of Puget Sound Campaign

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Tue, 01 Apr 2008 07:00:00 -0000

University of Puget Sound is a liberal arts college located in Tacoma, Washington. In 2007, they began a 7-year initiative to raise $150 million dollars for their capital campaign program.

{SDS} developed a logo that compliments the university's institutional identity. The charge was to create an updated logo, that reflected the past, present and future of the university. They wanted to maintain Mt. Rainer as the featured element, and asked us to explore a new way to illustrate it.

Several styles were created, and ultimately one was chosen to lead the way. The logo is showcased on print and electronic materials to clearly identify all campaign related communications.

Identity

Kim Son Seafood

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Sat, 01 Mar 2008 07:00:00 -0000

Kim Son is a Vietnamese restaurant, located in University City. About 90% of their current patrons are Vietnamese.

Kim Son requested a more "upscale" look to expand their lunch crowd base and attract new customers. Initially, we were asked to help produce a lunch menu only, but after viewing their current materials and space, we knew the business definitely needed a new brand.

We created a new identity, and several materials to go along with it. We also consulted with them to transform the exterior and interior of the space — including paint colors, awnings and signage.

The lunch business more than doubled after the new menu debuted.

Identity
Branding
Signage

Dot Foods

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Sat, 01 Dec 2007 07:00:00 -0000

Dot Foods delivers food products quickly and reliably from manufacturers to distributors all across the U.S. – providing the largest selection of products of any foodservice redistributor.

{SDS} created a literature system design for Dot Foods. We are continually adding to this family of materials, which offer customers a comprehensive overview about the wide range of products & services Dot offers.

The look we developed for literature also extends to other items promoting the company. These impactful job fair banners can be used again and again at events and trade shows.

Literature System
Exhibit
Events

Univar Corporate

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Thu, 01 Nov 2007 07:00:00 -0000

Univar USA is a leading chemical distributor, supplying products and distribution services to all major industry and market segments: Biofuels, Hazardous Waste, Paints & Coatings, Energy, Food Ingredients, Personal Care and Pharmaceutical.

{SDS} established a look for their literature system. The first brochure touches on the history of Univar, announces a major acquisition and describes markets and services they offer to customers.

The second brochure features Univar as a network for the growing ethanol and biodiesel industries. The third brochure announces a new facility in Puerto Rico.

Branding
Literature System

Foam Supplies / Ecomate

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Mon, 01 Oct 2007 07:00:00 -0000

Foam Supplies Inc. is a leading manufacturer of foam systems in the polyurethane industry. Polyurethane foams are formulated to be used in a variety of products, including: refrigerated, vending and foodservice appliances, doors, building insulation, automobiles and boats.

Ecomate®, made by Foam Supplies, is one of the leading blowing agents of choice for manufacturing companies to “go green.”

{SDS} updated ecomate's brand campaign with a call to action that directs manufacturers to switch to ecomate to create better products for their consumers. Overall, the campaign promotes Foam Supplies as a company, ecomate as the product and “Better Products. Better for the Environment” as the position.

The new look features lifestyle images while still retaining an element of illustration that was present in previous campaigns. Each is directed at a specific industry and highlights the fact that Foam Supplies is performing three times better than any competitor at reducing greenhouse gas emissions.

Branding
Advertising