SDS Project Spotlight

Univar Ad Campaign

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Mon, 10 May 2010 21:32:35 -0000

Univar is a world leader in chemical distribution, with a variety of business units supplying products and distribution services to an assortment of industries. {SDS} worked closely with the global MARCOM team, to develop a creative brief and questionnaire for marketing heads. This provided direction for a corporate ad campaign that demonstrates Univar’s capabilities across the globe, driving marketing messages consistently across all business units. Univar wanted to be strategic and relevant for each vertical market – promoting innovation, technical expertise, marketing, sales and logistics.

The result: {SDS} created a campaign that focuses on the value that Univar brings to its customers and suppliers. Each ad features a headline that describes how one of Univar's attributes equals value. The value statements are supported with call-outs that illustrate unique features that Univar provides. This allows each advertisement to be tailored to a specific market, while retaining consistent messaging and branding for all ads globally.

The new campaign includes development of ads for North America, as well as advertisements in Italy, France and Scandinavia.

Advertising
Branding

Express Scripts

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Mon, 14 Dec 2009 21:14:00 -0000

Express Scripts handles millions of prescriptions each year through Home Delivery. Program themes were created to encourage members to switch to home delivery when refilling their prescriptions. Applications included: postcards, letters, brochures, posters and flyers.

“Peace of Mind” was developed for the Medicare audience: Baby Boomers, Silent and GI generations. Each set of materials had a slightly different tone to appeal to the member’s age. “Take Care” utilizes bold color and copy to catch the eye. This concept has been targeted as a possible future program.

Materials for a concept called “More Time” were developed for a specific corporate member of Express Scripts. By request, we cannot show the materials, but the program components were extremely successful in converting employees to Home Delivery.

Theme Development
Direct Mail Campaigns

OffCampus Media

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Thu, 17 Sep 2009 20:45:00 -0000

OffCampus Media develops custom-built integrated marketing programs from the bottom-up, targeting specific college campuses. Their clients range from small, local businesses to national companies.

{SDS} created a website design to introduce the parent company and tell its story. OffCampus Media didn't have an identity, so a logotype was created. This supported the masthead for the website — we looked at several type styles to arrive at the final solution.

Numerous ideas were shown. A look was chosen, with easy navigation showcasing bright, yet calming colors. The site is completely editable, allowing the OffCampus Media staff to keep clients and students up to date on the latest news and projects.

View the website

Identity
Web

Noboleis Vineyards

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Thu, 17 Sep 2009 20:45:00 -0000

As a start up small family owned business in Augusta, MO, Noboleis Vineyards needed an identity and design for their wine bottles.

The goal of {SDS} was to provide a fresh, contemporary look that would stand out in the Augusta wine market. A color palette and structure was developed that would work for a variety of red and white wines. Based on the color of the label, the system makes each type of wine easily identifiable.

{SDS} was asked to feature the mulberry tree and fence on the labels to visually represent the landmarks of the property, which was once an old farm.

Banner art was created as well to help call attention to the new place, seen a short distance from the road. The winery is scheduled to open in the spring of 2010.

Identity
Packaging

Univar Food 2009 Program

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Thu, 20 Aug 2009 18:50:00 -0000

Navigating new trends in the food and beverage industry, Univar gathers leading suppliers across the globe — building a portfolio of ingredients and tools that support customer innovation.

This is the sixth year we have created materials for the IFT event, which was held in California. A theme was created to catch the attention of current and prospective clients to 'Look Closer' at what Univar has to offer. {SDS} turned last year's book into an interactive tool that invites the viewer to dig deeper into Univar's resources. The interactive PDF allows Univar's clients to explore suppliers based on current food trends and instantly gain access to more in-depth information such as technical data and food formulations.

The interactive tool was placed on a USB drive and given away with a small introductory book. {SDS} created a movie to show the features and functionality of the tool to IFT attendees.

View the movie

The Univar R&D team produced two new products to give away at the show, which {SDS} created labels and product cards for. The event was a huge success, forging relationships with more new customers than expected.

Branding
Exhibit
Literature
Interactive
Event
Packaging

Tri-City Port District

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Mon, 22 Jun 2009 19:54:00 -0000

For 50 years, the Tri-City Regional Port District has been fulfilling its mission of creating jobs and providing freight transportation opportunities in the areas of Granite City, Madison and Venice, Illinois.

{SDS} designed a commemorative book reflecting those 50 years. Tri-City compiled the history, copy and images in a hand made binder to launch the process. {SDS} gave the piece style, structure and cohesion, with a touch of gold to finish off the 42-page book. The staff submitted the project for an award with the International Economic Development Council.

Book Design

Dardenne Prairie

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Fri, 10 Apr 2009 14:41:00 -0000

Located in the heart of the golden triangle in St. Charles County, the city of Dardenne Prairie is focused on creating a community of warmth and charm with a new urbanistic approach. Dardenne Prairie needed a recruitment tool to educate and draw perspective businesses and families to become part of the town.

{SDS} designed an impactful & informational literature program for the city. {SDS} developed the tagline/theme "Welcome to a City of Possibilities" to tie the new materials together. The project began with an update of the city's business papers and a template for Dardenne Prairie's "Coffee with the Mayor" flyer. To build interest and generate excitement, {SDS} also created a brochure highlighting the benefits of living and working in this new community.

Theme Development
Literature System

ICE BITE and Fort Storage

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Mon, 23 Feb 2009 06:00:00 -0000

A product by Univar named ICE BITE is being introduced to themarketplace. It's an organic liquid madefrom beet juice which is added to salt mixtures for the de-icing ofroadways. {SDS} designed a new identity and image forthe product, including trade show banners, truss graphics and a brand usage guide.

Fort Storage is a company owned by Univar, located in Canada.When distribution was added to their service line, they decided to takea look at their current logo. {SDS} created a new mark for thecompany to work in conjunction with the Univar corporate brand.Business papers were developed to completethe process.

Identity
Branding
Exhibit

Rhodey Construction

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Tue, 27 Jan 2009 15:41:00 -0000

Rhodey Construction recently made an update to their name. Now run by the founder's daughter, Pam Duffy, the company is listed among the top 10 women-owned businesses in St. Louis — a position earned from strong core values and solid service.

{SDS} was asked to do an identity refresh, changing the name from Rhodey & Son to Rhodey Construction, and to create a new position statement for the company.

Elements included in this program were: business papers, hard hat design, trade show banner design, an open house invitation, website update and brand new brochure.

Branding
Theme Development
Literature System
Exhibit

Josef Mykel Interiors

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Wed, 29 Oct 2008 16:55:00 -0000

Josef Mykel has an impressive showroom in Chesterfield, with unique furniture & accessories. A large part of their business is decorating homes, where their designers can completely transform a space quickly and cost effectively.

{SDS} set out to freshen their image — cleaning up the identity, creating a new positioning statement, designing business cards and developing a look for advertising and direct mail (both print & electronic).

Identity
Branding
Advertising

Habitat for Humanity St. Louis

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Thu, 18 Sep 2008 15:15:00 -0000

Habitat for Humanity Saint Louis is a nonprofit, ecumenical Christian housing ministry, uniting people of all races and religions to build houses in partnership with families in need.

Every year, Habitat STL holds an annual fundraising event. In the past, it has been formal — with a dinner and program. Based on participant feedback, they have changed the event's format. People want to have a big party — to truly celebrate everything they've accomplished for the year, and what they can accomplish in the year to come.

Build & Boogie was born. {SDS} donated their design services to Habitat STL specifically for this event. The identity & color, save the date card, invitations and RSVP materials were created.

The design is more youthful and hip — to try to encourage a younger crowd to attend the event and hopefully donate their time or make a contribution to the organization.

Identity
Event

Univar Food 2008 Program

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Fri, 01 Aug 2008 05:00:00 -0000

Navigating new trends in the food and beverage industry, Univar gathers leading suppliers across the globe — building a portfolio of ingredients and tools that support customer innovation.

Participants from more than 80 countries attended the IFT Food Expo in New Orleans this June. This is the fifth year of materials {SDS} has created for this particular event. A new booth design, naming & design of beverage & snack giveaways, pens, bags and a 120-page book of resources for food formulators.

The "Art of Tasting" promoted a special Univar customer event, held in a contemporary art space. This cohesive program made the show a complete success!

Branding
Exhibit
Literature
Event
Packaging

Sort It Out

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Tue, 01 Jul 2008 05:00:00 -0000

Sort It Out is a consulting firm that educates and trains companies and employees how to be more organized and productive in the work place.

As a result of a reorganization, there was a strong need to revamp the company branding and web presence. {SDS} developed a new logo, business card and website design to showcase service offerings, testimonials and weekly tips.

The website is regularly updated by our client, and it can be viewed at the following address:

www.sortitoutconsulting.com

Identity
Branding
Web

University of Puget Sound Campaign

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Tue, 01 Apr 2008 05:00:00 -0000

University of Puget Sound is a liberal arts college located in Tacoma, Washington. In 2007, they began a 7-year initiative to raise $150 million dollars for their capital campaign program.

{SDS} developed a logo that compliments the university's institutional identity. The charge was to create an updated logo, that reflected the past, present and future of the university. They wanted to maintain Mt. Rainer as the featured element, and asked us to explore a new way to illustrate it.

Several styles were created, and ultimately one was chosen to lead the way. The logo is showcased on print and electronic materials to clearly identify all campaign related communications.

Identity

Kim Son Seafood

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Sat, 01 Mar 2008 06:00:00 -0000

Kim Son is a Vietnamese restaurant, located in University City. About 90% of their current patrons are Vietnamese.

Kim Son requested a more "upscale" look to expand their lunch crowd base and attract new customers. Initially, we were asked to help produce a lunch menu only, but after viewing their current materials and space, we knew the business definitely needed a new brand.

We created a new identity, and several materials to go along with it. We also consulted with them to transform the exterior and interior of the space — including paint colors, awnings and signage.

The lunch business more than doubled after the new menu debuted.

Identity
Branding
Signage

Dot Foods

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Sat, 01 Dec 2007 06:00:00 -0000

Dot Foods delivers food products quickly and reliably from manufacturers to distributors all across the U.S. – providing the largest selection of products of any foodservice redistributor.

{SDS} created a literature system design for Dot Foods. We are continually adding to this family of materials, which offer customers a comprehensive overview about the wide range of products & services Dot offers.

The look we developed for literature also extends to other items promoting the company. These impactful job fair banners can be used again and again at events and trade shows.

Literature System
Exhibit
Events

Univar Corporate

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Thu, 01 Nov 2007 05:00:00 -0000

Univar USA is a leading chemical distributor, supplying products and distribution services to all major industry and market segments: Biofuels, Hazardous Waste, Paints & Coatings, Energy, Food Ingredients, Personal Care and Pharmaceutical.

{SDS} established a look for their literature system. The first brochure touches on the history of Univar, announces a major acquisition and describes markets and services they offer to customers.

The second brochure features Univar as a network for the growing ethanol and biodiesel industries. The third brochure announces a new facility in Puerto Rico.

Branding
Literature System

Foam Supplies / Ecomate

{SDS} Schisla Design Studio: A Saint Louis Graphic Design Firm — Mon, 01 Oct 2007 05:00:00 -0000

Foam Supplies Inc. is a leading manufacturer of foam systems in the polyurethane industry. Polyurethane foams are formulated to be used in a variety of products, including: refrigerated, vending and foodservice appliances, doors, building insulation, automobiles and boats.

Ecomate®, made by Foam Supplies, is one of the leading blowing agents of choice for manufacturing companies to “go green.”

{SDS} updated ecomate's brand campaign with a call to action that directs manufacturers to switch to ecomate to create better products for their consumers. Overall, the campaign promotes Foam Supplies as a company, ecomate as the product and “Better Products. Better for the Environment” as the position.

The new look features lifestyle images while still retaining an element of illustration that was present in previous campaigns. Each is directed at a specific industry and highlights the fact that Foam Supplies is performing three times better than any competitor at reducing greenhouse gas emissions.

Branding
Advertising