Kim Son Seafood

Kim Son is a Vietnamese restaurant, located in University City. About 90% of their current patrons are Vietnamese.

Kim Son requested a more "upscale" look to expand their lunch crowd base and attract new customers. Initially, we were asked to help produce a lunch menu only, but after viewing their current materials and space, we knew the business definitely needed a new brand.

We created a new identity, and several materials to go along with it. We also consulted with them to transform the exterior and interior of the space — including paint colors, awnings and signage.

The lunch business more than doubled after the new menu debuted.

Identity
Branding
Signage