Univar Brand Update

Univar USA is a leading chemical distributor, with a variety of business units supplying products and distribution services to an assortment of industries. As Univar grew each business unit began establishing its own identity separate from the Univar brand. {SDS} took on the task of unifying the Univar brand across all business units.

Our research included looking at how other institutions protect and maintain their corporate brand  — specifically looking at how they address divisions and sub brands in relation to their main corporate identity. {SDS} explored a number of design options to highlight the business unit. Once the final design was completed we updated the Univar brand guide to show specificaitons for the new identities.

Now when any business unit presents itself, the Univar logo is the primary identifier — which strengthens and supports the entire Univar brand.

Identity
Branding